The importance of being fast and flexible
I work with a $1B corporate client every week to design, build & maintain a network of WordPress websites for their marketing needs.
Know one of the biggest lessons I’ve learned over the 4 years serving this team? The importance of being fast and flexible.
We often have to roll out a new landing page, a new feature on a homepage (with a site getting 100k+ hits), update a lead form, or sometimes even spin up a whole new mini-site QUICKLY.
While some bigger projects are planned over longer terms, that’s not always the case… And a LOT of what we do together is rapid-fire wins to get stuff done.
I love working like this personally, and it’s why my company and myself have been a great fit for these types of clients.
We do NOT spend weeks and weeks wireframing and mocking up a basic landing page.
We build it. We iterate. We update as needed, and we keep it moving.
Planning is important and strategy matters… Results and WINS matter more.
That’s the whole point of planning & strategic efforts anyway.