Partnerships vs. One-off Projects
For 5+ years I’ve focused on partnerships with creative agencies & internal B2B marketing teams to provide ongoing WP consulting, dev & support services.
With our agency partners — we’re providing technical advising, development, launch & post-launch support as needed for projects that the agency owns & controls.
With our B2B marketing team partners, we’re working more as an extension of their marketing team — providing infrastructure, consulting & development services to align with marketing goals.
There are numerous ways to build a business, but I’ve always preferred more long-term partnerships vs. one-off projects.
Working like this provides a better outcome for our partners and our company, where we’re not starting over again and again to “ramp up”.
The knowledge & experience with each partner compounds over time for great results.