Learning how to integrate areas of focus in digital proejcts for overall success
Professional observation over my 16 years of career in website management & working with digital teams:
The person (or team) that focuses on one specialty, will likely over-index the importance of that one area.
There’s nothing wrong with this, and it makes sense…
I mean just think about it.
When you spend your entire day, week, and career focused on just one of these areas like cookie compliance, page speed, conversion optimization, or brand design, etc.
It makes sense for you to ZOOM so far in that you can’t always see the importance of the other areas.
This is a very good thing — as it allows people to be true subject matter experts in their area of focus.
The important part if you’re working at a more holistic level though, is to understand and be able to fit the puzzle pieces of these different inputs together.
If you DON’T fit them together — the whole project can suffer.
What good is a fast website that doesn’t collect the data needed for marketing purposes?
Or what good is a beautifully branded page that does not convert?
You see the point? (I’m sure you can imagine numerous scenarios like this yourself)
A major part of my career has been being able to integrate and balance the needs and requirements of various experts…
So that the WHOLE project goes to plan and works.
This means learning how to compromise in some areas.
It also means being good at communicating what is possible, and what’s plausible at a higher level across different parts of a project.
These are the sorta skills and expertise that you build up over your career and make your input extremely valuable beyond just being a “web developer” or “WordPress designer” or some other singular title.