How I build long-term partnerships vs. maximizing profit
Do great work.
Communicate often.
Deliver high value, for fair rates.
Repeat.
I look at clients as partners here at 397… It might sound cliche. But it’s true.
I’m not aiming to squeeze every ounce of profit from every project.
Instead, I’m aiming to be fair and let everyone make enough to WIN together.
I’m sure I could have made MORE money, faster on certain projects and with certain clients.
Hell, I CONTINUALLY have people in the industry and people here even tell me that we’re charging too little, and won’t be able to grow, etc.
There is some truth to pricing and refining service delivery enough to be able to scale, I won’t deny that.
BUT, by operating the way I’ve always operated I have clients and PARTNERS that have worked with me for many, many years.
I’d rather KEEP doing great work, for long-term partners rather than be constantly chasing down new leads to try and squeeze every drop of profit from.