2024, the year I launch projects of my own that break-free from just client-service business models

I’m in a phase where I’m really enjoying my agency/consulting businesses.

It’s great cash flow, and I get to work with some awesome partners.

But with that said, I’m really eager and excited to launch some new projects this year that break free of the standard client-service model that I’ve always leaned on throughout my career. I’ve been dreaming for years of making money from a THING that I own vs. always just delivering more and more services.

I’ll be very transparent and say that you can earn a GREAT living with agency-type work, but it also takes a lot to make a lot. It’s very hard to ever get leverage or multiples of your efforts.

Even with hiring, building a team, or outsourcing… In my experience it’s hard to truly multiply things in a profitable and somewhat predictable way.

Since joining Twitter in 2022 I’ve learned a ton from some awesome people who have built amazing businesses using many of the same skills that I possess — WITHOUT just selling services.

These ideas keep me up at night, and constantly race through my mind.

2024 is the year I finally get a taste of these other business models.