Being accessible to clients to build strong relationships
Hot take for this new Productized Services wave: you’re hurting yourself by not being accessible to your clients for phone calls & meetings.
I get it, having tons of meetings & calls all day is hard if you also have to be the one producing the work.
But without that personal & real interaction, you’re gonna struggle to build a long-term relationship with them.
To be real… Some days I get swarmed with meetings, calls, or consulting through issues…
And have to work late or extra hours for the regular “production” work that I had planned. (This part will be resolved this year as I grow my team)
But all of my clients know, like & trust me BECAUSE of the efforts and attention invested into our relationship.
While the concept of being able to make a shit-ton of money WITHOUT doing the hard part of client-service work sounds alluring… It’s not very realistic for most of us in my opinion.
Digging in, accepting the type of business I’m actually in (and finding ways to streamline it and make it operate more efficiently where I can) is the way I’ve built my career… And the way I plan to continue building my business for years to come.