Partnerships vs. One-off Projects

ezsmith397 on August 18, 2023

For 5+ years I’ve focused on partnerships with creative agencies & internal B2B marketing teams to provide ongoing WP consulting, dev & support services.

With our agency partners — we’re providing technical advising, development, launch & post-launch support as needed for projects that the agency owns & controls.

With our B2B marketing team partners, we’re working more as an extension of their marketing team — providing infrastructure, consulting & development services to align with marketing goals.

There are numerous ways to build a business, but I’ve always preferred more long-term partnerships vs. one-off projects.
Working like this provides a better outcome for our partners and our company, where we’re not starting over again and again to “ramp up”.

The knowledge & experience with each partner compounds over time for great results.

397digital relaunch updates

ezsmith397 on August 2, 2023

Talked with a previous long-term client yesterday, we’ve done lots of project-based work together in the past (fixed-scope, fixed price).

Pitched him my new service offerings which are more productized and streamlined in how I sell them and deliver them.

He provided great feedback, overall loved the concept, and purchased a block of our new “Use Anytime Hours” to get started ASAP.

I’m spending time this week where I can (with a busy schedule) to work on 397digital website and messaging so I can officially relaunch and start more marketing efforts within the coming weeks.

Excited about this new approach. 

Will share more soon.